World Elephant Day 2025: Our Logo, Our Legacy

A personal message from our Founder and CEO, Beks Ndlovu

I was just a boy when I first met elephants. They wandered through our family garden; silent, enormous, ancient. I remember the earth almost vibrating under their feet. That moment stayed with me, not because it was wild or dangerous, but because it felt like something sacred had passed through. Those elephants were not just animals; they were messengers.

Years later, as a young guide walking the wild paths of Hwange, I would spend hours following elephants on foot. I watched them closely, not just learning about them, but learning from them. Their stillness taught me presence. Their strength taught me patience. And their ability to remember and forgive taught me something deeply human.

When I founded African Bush Camps, I knew exactly what symbol should guide our story. The elephant is not just our logo, it’s our legacy. It carries my family name, Ndlovu, which means ‘elephant’ in isiNdebele. But more than that, it carries our values: strength, wisdom, connection, and care for the collective. The elephant isn’t just a part of our brand, it is our story.

I remember building our first camp in the drought-stricken region of Hwange National Park. We had a swimming pool for guests, but the elephants were desperate. They came in numbers, quietly, respectfully, drawn by thirst. We let go of the idea that it was ours and made it theirs. That pool became a lifeline. And in that moment, I understood what it meant to live in true harmony with nature, to give where we can, to share what we have.

In elephant society, the matriarch holds the memory of the herd. She leads not with dominance, but with wisdom earned over years of experience. When a matriarch is lost, the whole herd suffers, becomes lost, vulnerable, fragmented. In many ways, elephants remind us of what it means to be truly human: to lead with empathy, to protect the young, to honor memory, and to care for the whole.

So this World Elephant Day, we’re not just celebrating a species, we’re honoring an idea. That we are all connected. That our strength lies in community. And that by protecting the elephant, we are protecting something much larger than ourselves.

This isn’t just our logo. It’s our legacy.

– Beks Ndlovu

DISCOVER OUR WORLD ELEPHANT DAY SPECIAL

Founder, CEO, Conservationist, and Guide, Beks Ndlovu, with a herd of elephants on the Zambezi River.