Uber Announces The Launch Of Uber Safari
Uber has announced the launch of Uber Safari, a new product category offering tailored safari experiences in Nairobi National Park
Uber has announced the launch of Uber Safari, a new product category offering tailored safari experiences in Nairobi National Park. This product aims to make it easier for locals and tourists to explore Kenya’s iconic wildlife.
Uber Safari, the new product category will provide seamless, on-demand access to Nairobi National Park, the world’s only national park located within a capital city.
With Uber Safari, riders can choose between a Day Safari or a Night Safari, both through the Nairobi National Park.
Using Uber Reserve, riders can pre-book their adventure directly in the app, then be picked up in a fully licensed, safari-ready Land Cruiser operated by licensed tour companies. Each trip includes a licensed guide and a three-hour wildlife experience, seamlessly connecting the city to the wild.
The service is delivered in partnership with the Ministry of Tourism, Kenya Wildlife Services, Tourism Regulatory Authority and trusted local fleet partners, ensuring that every journey is safe, reliable, and rooted in Kenya’s commitment to sustainable tourism.
Speaking at the launch event, Imran Manji, the General Manager of Uber in East Africa, said that Tourism plays a vital role in Kenya’s economy.
“With Uber Safari, we are excited to be unlocking new ways for people to connect with our incredible wildlife heritage. This product is designed to make safaris more accessible and convenient for both local residents and international visitors, while driving new earning opportunities for drivers and communities that rely on tourism. As we mark 10 years in Kenya, Uber Safari reflects our continued commitment to building products that matter,” Manji said.
On the other hand, Anabel Diaz, Vice President for Uber in Europe, Middle East and Africa, said that Kenya is one of Uber’s most important markets in Africa and expressed the company’s pride in launching this new product category.
“Uber Safari is a symbol of how technology and tradition can come together to deliver meaningful impact, from strengthening the tourism sector, to supporting livelihoods, to offering riders experiences they will never forget,” Diaz remarked.
Uber Safari has been designed to complement Kenya’s existing tourism ecosystem. By opening the platform to local tour operators and fleet partners, Uber Safari creates new earning opportunities for those who already have vehicles and expertise in guiding safaris. Land cruiser fleets will soon be able to sign up their vehicles on the app, gaining direct access to Uber’s rider base and seamless booking technology, which helps generate new demand.
