Visa Appoints New President For CEMEA Region
Visa has announced the appointment of Tareq Muhmood as its new Regional President for Central and Eastern Europe, the Middle East, and Africa (CEMEA). Muhmood will oversee operations in 86 dynamic markets, with a focus on accelerating the growth of digital payments across a region that includes more than 1,800 clients served by 23 local offices.
An experienced executive with over three decades in banking and payments, Muhmood steps into the role effective immediately. He will be based in Dubai and report to Oliver Jenkyn, Group President of Global Markets at Visa.
“We are delighted to appoint a leader with Tareq’s deep experience at the intersection of financial services, technology and high growth markets to lead Visa’s fastest growing region and continue our journey to advance the future of digital payments across CEMEA,” said Jenkyn.
Muhmood succeeds Andrew Torre, who recently transitioned to lead Visa’s Value-Added Services (VAS) division. The VAS unit has grown into a USD 9 billion global business, achieving annualized revenue growth of 20 percent since 2021.
Prior to this appointment, Muhmood served as Head of Value-Added Services for Visa Europe, based in London. He originally joined Visa in 2019 as Group Country Manager for Southeast Asia. His career also includes leadership roles at Ahli United Bank, ANZ, and HSBC.
“During the course of his career, Tareq has worked in 13 countries, and brings unique global perspective, world-class leadership and a proven track record partnering with Visa’s largest clients across diverse, complex and rapidly accelerating markets,” Jenkyn added.
In response to his appointment, Muhmood expressed enthusiasm, “It is a great honor to lead the CEMEA region, and to continue the tremendous progress that has been made in transforming the future of payments, commerce and money movement across so many dynamic markets,” said Muhmood. “Having spent more than a third of my career in the region, I am excited by the incredible opportunity to further expand digital payments amongst more consumers, merchants and economies. I look forward to working closely with our outstanding team to enable shared growth with clients and partners across the region.”
